Perry Ellis America

Outdoorsman

Wear now mentality is very important for the generation Z customer. Outdoors references are prominent influences within mens and women’s for this time of year. Hiking, expeditions, basketball ,biking, running, sailing, and all of that mixed with urban life in the city. These cross pollinate and blend together. For speciality brand Heritage is key through eye catching branding ‘more is more‘ aesthetic . Old school sports - heritage inspired with a luxe edge to elevate everyday sportswear bridging the past and the present. Daywear adopts the bold graphics from sporting activities.

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Timeless grey’s , jersey and sweaters are heathered and marled with comfort being key. Deep cobalt blues becomes the pop color for 9/25 . Grounded on a graphic black and white palette classic for streetwear. khaki will offer an authentic feel for Fall. Hints of metallic golds and iconic menswear patterns such as stripes and plaids for gearing up to the Holiday season.

For 10/25 fabrications become more true Fall. Knitwear fleeces with brushed backs and soft warm cosy feels, introduction of sherpa. Sweaters introduce blends with warmer handfeels such as cotton acrylics or cotton wool blends. Garment are lined with jerseys for extra warmth

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‘more is more‘ aesthetic

eye catching branding.

Logomania

Inspired by 90’s streetwear

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Inspired by collegiate heritage

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Outerwear

Windbreakers

Full of unique retro style , making a huge comeback in 2020 fashion.

Top tier down

At every tier the windbreaker has become a cold weather essential

Heritage

Inspired by bright and bold vintage windbreakers

Puffer jackets

Cemented its iconic status into the 1990s on the backs of rappers and their disciples in cold weather cities like New York and Chicago

Protective

Post pandemic world, there will be a greater desire for protection and durability in stylish active wear. Urban environments and outdoors, serving both.